Monthly Archives: May 2011

Why does technological freedom matter?

Most people don’t put freedom and software together. Software’s just software right? It’s just stuff I run on my computer (or my phone) to get things done. Most of us don’t take much notice of changes in terms and conditions and will happily click accept without reading the contract (and we’ll leave whether this is [...]

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Measuring the ROI of Social Media

Article 4 So, what does it all mean? The key here is to use those metrics that are relevant to illustrating changes in performance against your original goals. i.e. the reason you entered in to this in the first place. If your goal was to create more enquiries or sales then this can tracked and [...]

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Measuring the ROI of Social Media

Article 3 How do I go about measuring success? The good news is that we have the tools to help measure a whole series of different aspects of social media interactions and levels of engagement. However, before we measure and make observations on our ROI we need to establish the initial investment and on-going costs [...]

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Free Traffic Sources

In this article I’m going to step into the realm of the damned and talk to you about driving traffic in the cheapest way possible, without becoming one of the spammers that we all know and hate.

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