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Article 4 So, what does it all mean? The key here is to use those metrics that are relevant to illustrating changes in performance against your original goals. i.e. the reason you entered in to this in the first place. If your goal was to create more enquiries or sales then this can tracked and [...]
Author Archives: jason
Measuring the ROI of Social Media
Article 3 How do I go about measuring success? The good news is that we have the tools to help measure a whole series of different aspects of social media interactions and levels of engagement. However, before we measure and make observations on our ROI we need to establish the initial investment and on-going costs [...]
Posted in Nudge Blog Tagged campaign, click-throughs, content, interaction, likes, marketing, measuring, re-tweets, ROI, social media, success, tools, visitors Leave a comment
Measuring the ROI of Social Media
Article 2 Ok, now how do I go about it? Before we can start measuring any aspect of your social media campaign, first on the agenda is to clarify what your company wants to achieve out of its ‘social media’ activities? Consider the following questions… Is it marketing led to generate more awareness, leads or [...]
Posted in Nudge Blog Tagged business, campaign, customers, marketing, ROI, social media Leave a comment
The ROI of Social Media
Article 1 Why bother? Welcome to the 1st of 5 articles that explores the impact of social media on your business; how you can implement a positive social media campaign to support your business goals and more importantly, how you measure its success. The continuing rise of social media is without doubt one of the [...]
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