It’s a funny thing a website. It gets built then launched and hopefully, a huge amount of thought will have gone into that process. How do you know it’s working? It loads, people visit, you make some sales. It must be working, right? WRONG.
Let’s take your car as an example:
You buy a car for friends to use (you’re the generous type!). It looks pretty good, test drives well and it gets you home. Great, it works. Now you park it outside your house and leave it ready for your friends and guests to use as they please.
Sometimes, your second hand car breaks down. But because of your generosity, your friends don’t want to complain. Instead, they’ll find another car to use.
Because of your car’s problems, only one in every hundred people that use your car actually arrive at their destination. The other ninetynine have quietly found another car to use - your neighbours (who is slowly stealing all your friends)!
Because of your friend’s reluctance to seem ungrateful, silently behind your back and because you’ve still got that one in one hundreth friend who uses the car without issues, and delivers a gratifying “thanks”, you think all is well.
However, after a year, you appear to have become quite unpopular which is baffling given the generosity with your second hand car.
You have two options.
Buy a newer, flashier car and offer to lend it to your friends
Find out exactly what’s going wrong with your car and fix it
The first option is blind. You may make the same mistake and it’s going to be damn expensive.
The second option entails sitting in the back of your car while your friends drive it, noting what isn’t working and then fixing the problems. The second option is cheaper and you’re almost guaranteed success.
Which one is the smartest?
Is Your Website Working?
The answer is, ‘probably’. But equally, your website is almost certainly not working as well as it could. If we analysed and observed what wasn’t working quite so well as it could, fixed the problems and optimised your site to generate those leads, sales or data, what would that do for your bottom line?
“Luke, what the hell are you on about?”
The best return on investment you can make online is often Conversion Rate Optimisation. This is where we put meticulous tracking in place across your site to see what’s working and what’s not. Using a testing and evidence based approach, we fix the areas that aren’t working and optimise those that can be. For example, not enough people are buying rice from your website. Is the problem the navigation? The images used? The product title? The product description? The reviews? Or a combination of all of the above? We look in detail at all the variables, make changes, track the results and then permanently implement what works. The result is an almost guaranteed uplift in sales. To this day, we’ve never failed to increase revenue for a client.
Conversion Rate Optimisation
Its quick to implement, our analysts can be up and running in days.
Is It Expensive?
Absolutely not, we start at just £1,000 per month. Price scales with the size of your site, and our success - that’s right, we scale out price on success ensuring you’re only paying on results.
How Long Does It Take To See Results?
You’ll see positive results by the end of month 3.
Is There A Minimum Contract?
Our minimum contract is six months. This is because it takes 2–3 months to get the first wave of impact and 6 months to see big gains in revenue.
Should You Prioritise Conversion Rate Optimisation?
The answer is, “probably”. To work out what your priority should be, speak to one of our account executives, who will create a plan for Nudging your website’s success forward.