eCommerce

The E-Commerce Secret

Sell stuff online! …. Why? Because the internet is the world’s biggest shopping mall.

• 42% of Brits spend more than £71 per month, every month
• We have the second largest online retail penetration in the world!
• 70% of UK households use the internet for buying goods and services

… that’s the start of the business case sorted for you!

What makes awesome E-Commerce?

You’re probably not thinking ‘analytics’ …

Awesome e-commerce is about watching the stats and frequently refining your user experience, offers, design and sales copy. E-commerce rocks because you can track everything. Where did the user enter the site? Where from? Where did they exit? What journey did they take? Did they purchase? Did they bite at the up-sell?

If you can react to the stats, you can succeed.

Most agencies will sell you flashy design and a business case. The business case is usually obvious. We’ll sell you a strategy to succeed. E-Commerce is not about building the store, it is about stacking the shelves in response to what the customers do in your store. The more reactive you are, the more your website will turn into a sales machine.

… of course, we’ll build the store too.

WARNING: Marketing Online Stores

There are too many people that think building a store and putting in online will create their fortune. The reality is that you need to tell people the store is there. That can be through Search Engine Optimisation, Pay Per Click, Social Media Marketing or traditional above the line approaches.

Whatever happens, don’t make the ‘Field of Dreams‘ mistake.