CURRENT CLIENT
KASHFLOW
USER EXPERIENCE & CONVERSION RATE OPTIMISATION£7.2m+
Using analytics and user testing, Nudge optimised the registration flow and the user experience of newly signed up users. The combined impact was an ROI of over £7.2m.
Challenge
- Kashflow is an online accounting platform aimed at small businesses and sole traders.
- They needed to increase their speed of customer acquisition.
- AND … they needed to reduce the cost of customer acquisition.
KEY TO SUCCESS WAS…
Nudge’s user-centric approach forced Kashflow to look at the product through the eyes of a stranger. It’s not about the features, it’s about how easy they are to use.
Approach
- Nudge thoroughly analysed the analytics, conversion rates and usership.
- We believed the biggest opportunity was in improving the onboarding experience – if new users understood quickly how to use the product they’d be customers in no time.
- Nudge instigated user testing which provided invaluable feedback, the best part was that 90% of the recommendations were cheap and easy to implement.
- Nudge then focused on the landing pages for the significant ad spend; at the time, all ads went to the same page and from experience, we were confident we could up the conversion rate.
- Nudge built four new homepages and tested them against the original homepage. Conversion uplift was massive.
The best ROI we’ve ever seen from an agency.
Oliver ShawKashflow
Results
- 300% increase in conversion rate from paid media.
- 58% increase in conversion rate from registration to paying customer.
- Over £7.2m ROI.
How Can We Help You Achieve?
Zero Risk Advertising. No Win No Fee Digital? Absolutely.
If you’re a company seeking growth, let us make investing with Nudge easy.
We’ll analyse your analytics, your current results and make you a no win, no fee offer.
Ask for details.