CURRENT CLIENT

KASHFLOW

USER EXPERIENCE & CONVERSION RATE OPTIMISATION

£7.2m+

Using analytics and user testing, Nudge optimised the registration flow and the user experience of newly signed up users. The combined impact was an ROI of over £7.2m.

Challenge

  • Kashflow is an online accounting platform aimed at small businesses and sole traders.
  • They needed to increase their speed of customer acquisition.
  • AND … they needed to reduce the cost of customer acquisition.

KEY TO SUCCESS WAS…

Nudge’s user-centric approach forced Kashflow to look at the product through the eyes of a stranger. It’s not about the features, it’s about how easy they are to use.

Approach

  • Nudge thoroughly analysed the analytics, conversion rates and usership.
  • We believed the biggest opportunity was in improving the onboarding experience – if new users understood quickly how to use the product they’d be customers in no time.
  • Nudge instigated user testing which provided invaluable feedback, the best part was that 90% of the recommendations were cheap and easy to implement.
  • Nudge then focused on the landing pages for the significant ad spend; at the time, all ads went to the same page and from experience, we were confident we could up the conversion rate.
  • Nudge built four new homepages and tested them against the original homepage. Conversion uplift was massive.

The best ROI we’ve ever seen from an agency.

Oliver ShawKashflow

Results

  • 85% increase in conversion rate from paid media.
  • 58% increase in conversion rate from registration to paying customer.
  • Over £7.2m ROI.

How Can We Help You Achieve?

Zero Risk Advertising. No Win No Fee Digital? Absolutely.

If you’re a company seeking growth, let us make investing with Nudge easy.

We’ll analyse your analytics, your current results and make you a no win, no fee offer.

Ask for details.

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