USER RESEARCH & TESTING
Clients that commission user testing ALWAYS get exceptional results.
USER RESEARCH & FOCUS GROUPS
Your target customers are the best guide to your online service, your messaging, how you should present your products and most importantly, what would drive them to convert.
USER TESTING
Recruiting your target audience to test your website and your competitors’ websites to help understand what works? What stimulates a conversion? What turns the user off or confuses them?
SERVICES
- User recruitment
- Focus groups
- User testing
- Competitor research
- Advanced analytics analysis
CASE STUDY
Kashflow.com saw an ROI of over £7.2m. They undertook user testing and implemented the recommendations. Simple, eh?
Read the case study here
WEBSITE & APP
Whether we are working with the government, FTSE100 or startups, Nudge builds performant websites and web applications.
WEBSITES
What’s the purpose? Sales? Registrations? Engagement? Lead generation? Awareness? Service transactions? Customer service?
Our focus is your KPI. The brief is not ‘pretty website’ it’s ‘hit that KPI as hard as possible.’
WEB APPLICATIONS
From simple transactional apps to platforms that integrate multiple data-sources, pieces of software and devices. Nudge thrives on building bespoke solutions, improving our clients’ efficiency and improving their services.
SERVICES
- Drupal experts
- WordPress experts
- GDS process experts
- Bespoke builds
- Advanced analytics
CASE STUDY
Business West needed an advanced content management system (CMS) that integrated with legacy technologies and MS Dynamics.
Read the case study here
MARKETING & ADVERTISING
We out-perform other agencies over and over again. The secret? List cross-pollination and conversation rate optimisation (CRO) … now it’s not a secret.
BUILD ASSETS
Each channel should feed into each other. Where programmatic drives an early click, Facebook may be most efficient at driving the eventual conversion.
Nudge build cross-channel remarketing lists and are fastidious over analytics. We’ll build a scalable multi-channel marketing strategy that will improve your click-through rate and give you a great ROI.
USE THE LEARNINGS
PPC or paid media is the easiest way to learn about your audience. Who is most likely to engage with you? Men? Women? What age? What area of the country or world is most responsive? Paid media teaches you about your audience. Nudge ensure you use those teachings throughout your content and channels to improve ROI.
SERVICES
- Campaign creative
- Landing pages
- Landing page optimisation
- Programmatic
- AdWords
- Split and multivariate testing
- Facebook & social media advertising
- Advanced geo-targeting
CONVERSION RATE OPTIMISATION
Do you have a great website with lots of traffic but not seeing any ROI? We’ll analyse your site, optimise your user-journey and make sure your users turn into qualified leads.
BEST ROI AVAILABLE
Nearly all your marketing efforts will initiate a website visit before an eventual purchase. If we increase your website’s conversions from initial visit to registration, sale, lead or user by 50% or more, what does that look like for your bottom line?
GREAT ADVERTISING
… starts with a great landing page. If your ad agency only concentrates on the media spend and ignore where your customer ends up, you’re with the wrong agency. Your money is being wasted. Call us – we’ll guarantee to beat your current results.
SERVICES
- NO WIN NO FEE!
- Google Optimisation
- VWO, Optimizely, Adobe Convert
- Advanced analytics
- Copywriting
- Design and build of landing pages and experiments
CASE STUDY
Kashflow.com generated a £7.2m return by optimising their sign up journey with Nudge.
Read the case study here
GOVERNMENT (GDS)
We have a suite of government-specific project plan templates, planning documents and processes that ensure smooth sailing through assessments.
GDS PROCESS
We’ve got you covered. From Discovery to Live we have project plans that have been co-designed with the GDS team that ensure smooth sailing through assessments. We know we tick the boxes for you as we literally have pre-established project templates with compulsory tasks to tick off.
You’re in experienced and safe hands.
DISCOVERY TO BETA… THE FUN PART
There are lots of suppliers that can build a website. But building the right website is a lot harder to achieve. We love Discovery, Alpha and Beta. Getting our hands on users, testing prototypes, running research groups. It’s the exciting part; don’t fear it, we’ll help you love the process too!
SERVICES
- Proven Discovery track record
- Proven Alpha track record
- Proven Beta track record
- Proven Live track record
- GDS Requirements experts
- Agile experts
CASE STUDY
The MOD needed to save over £60m per year
From Government?
Have a look at the case study here.
The MOD needed to save over £60m per year
Your website is mission critical. We’ll keep it alive, secure and up-to-date.
HOSTING (AWS)
Nudge is a certified AWS partner. Amazon’s infrastructure alongside our team’s management and first-class AI monitoring ensures you enjoy almost perfect uptime records, speed and the ability to resize, restore from backup, scale and much more.
SUPPORT & MAINTENANCE
We’ll keep your site fighting fit. More than that we’ll pro-actively suggest improvements, review your analytics looking for opportunities to enhance the user experience and suggest live split tests on content, images and more. You won’t just stay alive … you’ll start to accelerate.
SERVICES
– Campaign creative
– Landing pages
– Landing page optimisation
– Programmatic
– AdWords
– Split and multivariate testing
– Facebook & social media advertising
– Advanced geo-targeting